Empirical studies of college students based on the wishes of the Internet start-ups
|School||Kunming University of Science and Technology|
|Course||Management Science and Engineering|
|Keywords||Undergraduate Innovative undertaking Internet Technology Acceptance Model Structural Equation Model Empirical Study|
According to the TaoBao, eBay net, statistics show that more and more students start doing business and e-commerce in the internet. Taobao shop in thousands of college students individual shops incredibly achieved 50% and the wide range of special items, turnover is considerable. Some of the graduates say they will have online business as the new choice of workplace. The emergence of the internet makes people understanding of the world more and more, but also change the people’s values. Network pioneering examples of successful are enumerating. Dare to think, dare to do, small investment returns, let the students have stage. It is not only change the world, at the same time, created many new business opportunities. In recent years, college students employment situation are very serious, countries in order to alleviate the employment pressure, publishing relevant preferential policies to support and encourage college graduates self-employed. At the same time, because of the campus network popularization and college students’ autonomous learning ability, based on the network pioneering have advantaged condition. Based on the economic, cultural, social and personal factors, the Internet and electronic commerce rapid development of Internet, students can overcome many self-employed barriers and difficulties. Due to lack of fund, experience and resources and so on.Based on the background, Theory of Reasoned Action, The theory of planned behavior and technology acceptance model theory are reviewed. Influence factors of University students’ innovative undertaking intend in the Interne are proposed, building hypotheses model and empirical studies of the relationship model.The research results has important theoretic and practical value to University students’ innovative undertaking intend in the Internet of our country the study found, we should consider from social environment and their consciousness of students, for example, offer more favorable policies etc to guide college students to better use Internet business.