Dissertation
Dissertation > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management

The Research of Shanghai Telecom for Marketing IPTV

Author WuWenWei
Tutor WuQingSheng
School Shanghai Jiaotong University
Course Business Administration
Keywords IPTV marketing strategy
CLC F626
Type Master's thesis
Year 2008
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IPTV in Shanghai, the introduction of the market, and has encountered great difficulties, the number of the users less. (100,000, reached only 20 per cent of businesses plan). Although a lot of manpower and marketing costs, but with little success. IPTV in Shanghai business development in a tight corner.This thesis analyzed the situation of IPTV’s saling in shanghai market. In order to find a fitable way to promote saling , I used the theory of marketing, strategy , Etc .Through analysis of the status quo and use of knowledge, the final conclusions: we must adjust the existing marketing strategy.Target customers are ordinary customers. The other policies should be changed for fitting the strategy .

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