The Research of Shanghai Telecom for Marketing IPTV
|School||Shanghai Jiaotong University|
|Keywords||IPTV marketing strategy|
IPTV in Shanghai, the introduction of the market, and has encountered great difficulties, the number of the users less. (100,000, reached only 20 per cent of businesses plan). Although a lot of manpower and marketing costs, but with little success. IPTV in Shanghai business development in a tight corner.This thesis analyzed the situation of IPTV’s saling in shanghai market. In order to find a fitable way to promote saling , I used the theory of marketing, strategy , Etc .Through analysis of the status quo and use of knowledge, the final conclusions: we must adjust the existing marketing strategy.Target customers are ordinary customers. The other policies should be changed for fitting the strategy .