Dissertation
Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

Study on the Development Strategy of Gansu Luminous Real Estate Co.,LTD

Author ZhangChi
Tutor WangHuaiShi
School Lanzhou University
Course Business Administration
Keywords Real estate Development strategy Strategic measures Gansu Luminous Real Estate Co. LTD
CLC F293.3
Type Master's thesis
Year 2011
Downloads 27
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In the past twenty years, China has experienced from the real estate market to produce a radical expansion - tumbled - saturated such a drastic changes, and at the same time, because the process of real estate industry in expanding domestic demand, promoting economic development, changing urban appearance, improve the people’s living standards, improving people’s living conditions and less likely played a tremendous role, so it has become the state and government to expand employment, driving the development of national economy of leading and pillar industries. In the real estate industry development process, some enterprise has already begun to take shape and strength, but also have too many enterprise unable to adapt to market changes and was eliminated, with the acceleration of urbanization and the rapid development of national economy, the future real estate will attract more and more new entrants, more step intensifies the real estate industry competition. Real estate industry development depends on real estate enterprise development, and an enterprise’s management strategy for its development and survival have played a crucial role in the current real estate industry competition pattern, from real estate development strategic Angle to study room small real estate enterprise management early-juvenile.Gansu luminous property Co., LTD. Is a real estate company, has the third qualification, the registered capital of $20 million, with China’s government series of real estate of macro-control policies, access to resources and the reasonable configuration, optimization and earnings shrink and capital tension becomes small real estate enterprise in the face of the primary issue. This paper aims to from our real estate situation and development as the starting point, using the SWOT analysis strategic management related theory, from the macro environment, medium environment, microcosmic environment, analyzing the three aspects of gansu light reaches the objective real estate Co., LTD’s strategic researched and analyzed, and targeted for gansu luminous property Co., LTD. The future development strategy formulation and implementation, some Suggestions were put forward. This research can give all the needs of the real estate enterprise operator strategic choice, certain guidance have the certain reference value, and at the same time, but also for the development of gansu luminous to achieve the goal of homeownership laid certain theoretical foundation.

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