On the Research of the Core Competitiveness of Public Tourist Area from the Perspective of Tourists’ Value
|School||Hunan Normal University|
|Keywords||The value of tourist perspective Public Tourist attractions Scenic area of core competence|
Public resource Tourist Attraction core competence is the scenic spot in a competitive market through the coordination and integration of its various resources, optimizing resource allocation, improve the utilization of scenic resources, scenic areas depth to expand into multiple entities, the potential market to meet travelers to the city to form a comprehensive package of services capabilities, an objective to expand market share, in the scenic area to increase profits while promoting the protection of scenic areas, to ensure the sustainable development of scenic spots. Factors of production, consumer demand, tourism management and decision-making capacity, related industries and supporting industry conditions, system factors constitute the core of public resource Tower and the competitiveness of the decision elements and each element is divided into different sub-factors affecting the core competitiveness, the interaction between these elements, are indispensable, together constitute a public resource core competitiveness of tourism attractions, from the different aspects of the impact on core competencies. In the analysis of the relationship between the various elements based on the analytic hierarchy gives the weight of each element of their public resources to build the kind of tourism attractions core competitiveness index system. On this basis, Zhang Jiajie National Forest Park on case studies explained the Tourism Resources as public Core Competence of the lack of vision from the start of customer value caused the development of scenic spots, development, operation and management of the problems, the final interpretation based on perspective of customer value to enhance the core tourist areas of public resource competitiveness strategy.