Analysis of Strategic Transformation for China Mobile
|School||Beijing University of Posts and Telecommunications|
|Keywords||Corporate group Strategic transformation Business mode Crisis|
The new economic tide blows against our face. And global economic integration is irresistible. After access to WTO, the struggle for existence is aggravated day by day. The evolving process of the domestic and foreign environments forms an enormous challenge to an enterprise.Enterprise’s decision-makers are thinking the main trend of economic development closely with the unique view, and hoping to keep the sustainable development of enterprises whole by transforming and combining. Darwin said: "It is not the cleverest and most wisdom that those can survive, unless who can be most good at meeting an emergency."The transformation for an enterprise is suffering from the crucial moment. The transformation is the restructure of production factors and the reallocation of efficient resources in an enterprise. Its essence is the industry innovation and the organization restructure. That is to say, enterprise transformation is a systematic and lasting project, and the challenge and opportunity from it must be faced by an enterprise. On the basis of the uncertain environment, this paper, especially, has described the process of the strategy transformation in the group.In this thesis, the author makes the positive research on the international strategy transformation of the CMCC group .Through the studying, the thesis has described the modes, means and validity of the strategy transformation of group, and set up the index system of the validity.