Dissertation > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business

Study on Electronic Banking Development Strategy of China Construction Bank Lanzhou Railway Sub-branch

Author XueJing
Tutor WangHuaiShi
School Lanzhou University
Course Business Administration
Keywords Electronic Banking Development Strategy China Construction Bank
CLC F832.2
Type Master's thesis
Year 2011
Downloads 57
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In China, since 1996 the first extension of the traditional banking business to the Internet, online banking business began to rapidly accelerate, electronic banking has won the favor of large enterprises and individual users, mobile banking is rapidly approaching normal user. At present, almost all medium-sized commercial banks have launched their own online banking or the Internet to establish its own home page and web site, e-banking has become an integral part of daily life. How to use electronic banking as the Bank to enhance the core competitiveness of the weapon, the pattern in the competition heating up under the occupation of the initiative? How innovative this perpetual motion machine, in the breakout success of electronic payment melee?As the Internet’s rapid development and further increase the number of Internet, e-banking to follow up many organizations, businesses basically regarded the existing store into the direction of electronic stores, but also the development in this direction. Looking on from the creation of performance, along with the general application of electronic banking, electronic banking applications and innovations will one day exceed the existing branches of physical network performance, this is only a matter of time.Analysis of how the development of electronic banking branch management mode out of direct marketing is responsible for the important task of the secondary branches, application and innovation of its marketing for the further development of electronic banking is very important. And hope for grassroots development of electronic banking branch, operations, marketing of new ideas.

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