Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts

Beyond Two-dimensional Design the New Dynamic of Poster Design

Author ZhangMo
Tutor DengShuJun
School Northeast Normal University
Course Art of Design
Keywords poster virtual interactive technology dynamic
CLC J524
Type Master's thesis
Year 2011
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The boundaries between reality and the traditional has been eroded continuously, But it may help us to understand and recognize the cultural environment around us better, and it also can help us achieve such recognition: it is precisely shown that it never have quite confirm indicating concept, as a matter of fact, if people feel that the world is not true.Tracing the development process of picture, the development history comes from realistic painting to photography to digital video, visual culture has involved in the flood which triggered by technology ,then it caused huge development and presented the trend of virtualization. Image and reality comes apart, even beyond reality is the biggest characteristic of virtual culture.Technology development goes to the way which is out of control by human beings, thought and education are still trying to catch and exceed the level of existing technical, images used by Graphic designer can not only stay on a two-dimensional graphic, but fully use of photography, cameras, computers and other new technological tools to finish the design of creativity. The transition from traditional graphic design to visual communication used more computers and software, web media tools than before as a development interactive form hearing, smell, feeling, ect, explaining its dynamic visual language. At the same time,this dynamic visual language is born with rapid development of technology and art, its creative expression is bound up with application of modern science and technology. Let the photograph no longer be tranquil,make the design elements move, cause affection of surrounding environment, become a new vision for the dynamic language designer used by designer in order to attract audiences in the visual cultural age.

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