Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts

Visual Communication Design for Film and Television Subtitles from Two-dimensional to Multi-dimensional

Author ZhangYing
Tutor ShenAiFeng
School Suzhou University
Course Engineering design
Keywords Subtitle visual communication multi-dimensional design font design dynamic design
CLC J524
Type Master's thesis
Year 2011
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This thesis starts from analyzing many problems of the current domestic film and television titles design. It examines the development of visual communication design changes, researching the development process in Subtitle. Visual communication design subtitles method is outlined and summarized of the current field of film and television and it has analyzed and studied theoretically in depth. Summaries creative experience and conduct a theoretical improvement by analyzing the design of foreign and domestic classics Subtitle.By collecting , comparing and analyzing the documents both vertically and horizontally,this thesis induce and extend to the conclusion by examining Subtitle design development and domestic and foreign classics Subtitle design case. This thesis first discusses the significance of the design, development process, and Reveals the development of main line in Subtitle design from 2D to complex multi-dimensional, Then Investigate the basic design elements of film subtitles in two-dimensional field, and discusses the design method of two-dimensional Subtitle from the three aspects: Color communication and style, font of innovation and divergent, the arrangement development from two-dimensional to multi-dimensional. In the third part of the article, it focuses on the design of today’s multi-dimensional characteristics of film subtitles and methods. It emphasizes on the design of multi-dimensional Subtitle font changes, movement in all its manifestations and the characteristics of movement, and discusses the other elements on multi-dimensional Subtitle designing, including sound and moving images and text together to complete the visual communication of meaning.In addition, it analysis the main points of dynamic composition of text design in multi-dimensional subtitle text design from two angles the simple forms of movement and the development of information campaign .Finally come to this conclusion: Transmit information beyond the text function as the core concept, combine the visual communication design with the video clip art. Then,by ingeniously using a variety of design twists and merging different kinds of dynamic elements,we can create impressive, vivid and characteristic film and television subtitles works.

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