Henkel Schwarzkopf Professional hair products marketing channels

Professional hair products market from scratch, small-scale companies to flourish now , a whole have gone through a century . Professional hair products market is a huge demand in the market , it has a special marketing channels , also has valuable high profit margins . Professional hair products in China market foundation is weak , but after 20 years of nurturing , has now entered a period of rapid development . Professional hair products in the high-end market , the world's four major brands , except Goldwell , Procter \u0026 Gamble, Wella , L'Oreal , Henkel facilities Schwarzkopf have officially entered the Chinese . Here , Henkel Schwarzkopf are facing opportunities and challenges brought about by the rapid growth of a competitive market . Through SWOT analysis , comparing the advantages and disadvantages of the main competitors . Their positioning , market share , brand awareness , but also performed manufacturers → → dealers → salon consumer marketing model . Marketing channels as an important component of the marketing mix , often neglected , but with the increased competition , new market growth pressure , the importance of the channel is re-understanding . And professional hair products particularity determines some of the characteristics of its marketing channels , the impact to the design of its channels , channel members select and channels management . Article in accordance with the concept of the channel system , how to build , develop and manage the logical main line and to combine specific Schwarzkopf practical problems to be analyzed . Finally, a summary and recommendations for the entire Schwarzkopf channel marketing channels .