Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Researching about Clusters Phenomenon and Development Modes of Ningbo Sporting Goods Manufacturing

Author WangJinYan
Tutor WangQiaoJun
School Ningbo University
Course Humane and Sociological Science of Sports
Keywords Sporting Goods Manufacturing Clusters Status quo Mode
CLC F426.8
Type Master's thesis
Year 2010
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Questionnaire in order to understand and master Ningbo sporting goods manufacturing industry about the development of the industrial structure, corporate structure , product type , this study compared the sporting goods manufacturing enterprise in Ningbo , Cixi , Fenghua areas 30 business investigation and interviewed experts around the Style Council . The survey found that , Cixi fishing supplies , the main production area of sports shoes and roller skates , Yinzhou and Fenghua is the main production area of sports apparel . Since the reform and opening up , Ningbo 's Sporting Goods made ​​rapid development , but there are many problems , such as: the smaller enterprises , not the formation of scale ; brand awareness , low value-added products ; less investment in research and development , scientific and technological content of products ; industry chain is not perfect . Faced with these problems , and the fierce competition in the market of industrial clusters become the best choice for the sporting goods industry in Ningbo . Survey found Ningbo gather in the enterprise , enterprise embeddedness , specialization and interaction , as well as other support systems already have a certain aspect of the cluster conditions . Therefore, based on the relevant industry cluster theory Ningbo sporting goods manufacturing industry cluster development proposed three development models : the processing and innovation and scattered cluster model , research-based networked cluster mode as well as to leading enterprises as the center of the cluster model of development . Analysis and research, this study finally come to the following conclusions : Ningbo sporting goods manufacturing industry already has some obvious clustering phenomenon is still not perfect , but its corporate structure and industrial chain . Accelerate the integration to enhance cluster development , to create a regional brand is one of the most urgent tasks of Ningbo, sporting goods manufacturing industry . Specific analysis of the comprehensive development of the sporting goods industry in Ningbo , which this study makes the following recommendations : strengthening liaison and co-operation between enterprises establish industrial clusters product development , market development center and information platform ; emphasis on product quality , improve product quality ; implementation of brand strategy higher value added products ; implement human resources strategy ; accelerate the integration of the industry chain ; strengthen government support efforts to build a good policy environment ; relying on the prosperity of the convention and exhibition industry in Ningbo , enhance the level of sporting goods manufacturing and market competitiveness .

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