Researching about Clusters Phenomenon and Development Modes of Ningbo Sporting Goods Manufacturing
|Course||Humane and Sociological Science of Sports|
|Keywords||Sporting Goods Manufacturing Clusters Status quo Mode|
Questionnaire in order to understand and master Ningbo sporting goods manufacturing industry about the development of the industrial structure, corporate structure , product type , this study compared the sporting goods manufacturing enterprise in Ningbo , Cixi , Fenghua areas 30 business investigation and interviewed experts around the Style Council . The survey found that , Cixi fishing supplies , the main production area of sports shoes and roller skates , Yinzhou and Fenghua is the main production area of sports apparel . Since the reform and opening up , Ningbo 's Sporting Goods made rapid development , but there are many problems , such as: the smaller enterprises , not the formation of scale ; brand awareness , low value-added products ; less investment in research and development , scientific and technological content of products ; industry chain is not perfect . Faced with these problems , and the fierce competition in the market of industrial clusters become the best choice for the sporting goods industry in Ningbo . Survey found Ningbo gather in the enterprise , enterprise embeddedness , specialization and interaction , as well as other support systems already have a certain aspect of the cluster conditions . Therefore, based on the relevant industry cluster theory Ningbo sporting goods manufacturing industry cluster development proposed three development models : the processing and innovation and scattered cluster model , research-based networked cluster mode as well as to leading enterprises as the center of the cluster model of development . Analysis and research, this study finally come to the following conclusions : Ningbo sporting goods manufacturing industry already has some obvious clustering phenomenon is still not perfect , but its corporate structure and industrial chain . Accelerate the integration to enhance cluster development , to create a regional brand is one of the most urgent tasks of Ningbo, sporting goods manufacturing industry . Specific analysis of the comprehensive development of the sporting goods industry in Ningbo , which this study makes the following recommendations : strengthening liaison and co-operation between enterprises establish industrial clusters product development , market development center and information platform ; emphasis on product quality , improve product quality ; implementation of brand strategy higher value added products ; implement human resources strategy ; accelerate the integration of the industry chain ; strengthen government support efforts to build a good policy environment ; relying on the prosperity of the convention and exhibition industry in Ningbo , enhance the level of sporting goods manufacturing and market competitiveness .