Dissertation > Economic > Economic planning and management > Enterprise economy > Corporate Financial Management

New Changjiang Group Present Situation Analysis and Developmental Strategy Research

Author ChenPeiSong
Tutor HeJianMin
School Hefei University of Technology
Course Business Administration
Keywords Develop strategy Diversification Simplification The strategy combines
CLC F275
Type Master's thesis
Year 2006
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Compete along with the market of gradually vigorous and norm, to establish a right strategy is very important for a business enterprise. In the development strategy in business enterprise, the key figures have to resolve a series of problem about diversification and simplification, the system reform and the culture construct, business choice and give up etc.This text takes a bigger private enterprise in Anhui as a case, theories with physically close combine, from the macroscopic environment, tiny view environment etc. aspect analysis business enterprise of inside power and threat, opportunity of the exterior good and bad, thus and more completely of understand the present condition of that business enterprise, and face to main development bottleneck problem. This text combines real estate, tour, business, IT etc. the profession involved by that business enterprise to carry on analysis further, then putting forward that business enterprise to develop strategic speculation for the coming five years. Include group layer how to choice the strategy, business layer how to choice, and strategic combination of the strategy.

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