Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

The Research of the International Competitive Strategy of Sanjing Pharmaceutical Products

Author GuanJunWei
Tutor LiBaiZhou
School Harbin Engineering University
Course Business Administration
Keywords Three fine pharmaceutical Resource Analysis International competitive strategy
CLC F426.72
Type Master's thesis
Year 2010
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Harbin Pharmaceutical Group Sanjing Pharmaceutical Co., Ltd. is a large pharmaceutical companies, scientific research , manufacturing, sales , trade in one country , and covers an area of two million square meters , with total assets of nearly 30 billion , with more than 3,000 employees produce operating 20 in of Western medicines size capacity injections , oral solutions , tablets , bulk drugs , formulations 334 454 varieties of product specifications . Three fine pharmaceutical , 2004 , the Shanghai Securities successfully listed on the 2008 operating income of 2.59 billion yuan , the total profit of 350 million yuan . Three fine pharmaceutical environment , resources have to expand the international competitiveness of products , and therefore in this context , the author, based on the actual situation of many years of work in the enterprise , and the use of the theoretical knowledge learned by the MBA , international competitiveness through product strategy theory research and analysis of three fine pharmaceutical products in the international competitive environment analysis and resource cost leadership strategy , the strategy of decentralization strategy and international competitiveness of the different product differentiation strategy . Established international competitive strategy countermeasures seek a strategic alliance to focus on the study of knowledge , shaping the cultural superiority , cost advantages , enhance the innovative mechanisms . The products international competition safeguards implementation of the strategy to strengthen the brand, enhance quality assurance , reasonable reserve personnel , strengthen institution building and strengthening research cooperation .

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