Dissertation
Dissertation > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational

The Strategy of the Traditional Medicine Wholesale Enterprises Transform to the Third Party Logistics

Author ZhaoShuang
Tutor PengYuan
School Xiangtan University
Course Business Administration
Keywords Pharmaceutical wholesale enterprises Third - party medical logistics Logistics Strategy
CLC F721
Type Master's thesis
Year 2009
Downloads 327
Quotes 2
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The pharmaceutical industry has a very important role for the protection and promotion of national health and improve the quality of life , and thus become one of the China 's fastest growing sunrise industry . The scale of China 's pharmaceutical market is growing, will become the largest pharmaceutical market in the world within the next decade . But the the traditional wholesale pharmaceutical enterprises in China due to long-term by the impact of the planned economic system , operational efficiency is low, slow response of the market and customer needs , supplied as a negotiable security logistics seriously inadequate . The rapid development of information technology , network technology , and after joining the WTO policy implications of the huge change in the competitive environment makes China 's pharmaceutical distribution field , the fierce market competition has forced traditional pharmaceutical wholesale enterprises must find a new logistics model to improve the existing problems. The authors believe that the third - party medical logistics is a good choice , the traditional pharmaceutical wholesale enterprises can learn from third-party medical logistics professional management experience , facilities and a well-developed network and information technology to enhance the core competitiveness of enterprises and the level of customer service . This paper discusses the the traditional pharmaceutical wholesale enterprises transition to third-party pharmaceutical logistics feasibility and strategy selection . First chapter is the introduction of thesis writing background and significance the related theoretical review, described the theoretical basis of this study , pointed out that the innovation of this paper , the study of the basic ideas and the overall structure of the paper ; second chapter of our pharmaceutical wholesale enterprise development situation analysis , pointed out that on the basis of the feasibility of transition , discusses the the traditional pharmaceutical wholesale enterprises development opportunities exist in the transition process and the potential threat may encounter ; Chapter of third - party medical logistics enterprise market segmentation and target market selection methods are introduced , so that third-party medical logistics enterprise logistics strategy formulation and implementation ; final chapter Changsha Double-Crane pharmaceutical Company , for example , details of the traditional pharmaceutical wholesale enterprises in transition to third-party medical logistics feasibility and logistics strategy formulation method described proper protection factors in the transition process , the significance of this paper is that the operability of a third - party medical logistics transformation of traditional pharmaceutical wholesale enterprises .

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