Zigong Honghe Chemical Co., Ltd. Development Strategy

Zigong Honghe Chemical Co., Ltd. , referred to as the \With the basic chemical industry in China sustained, rapid development , China 's soda ash , caustic soda production capacity ranks first in the world . Hung of competitive advantage of the company in the past are no longer applicable , the model of success in the past , is also accelerating its speed to become antique , rapid growth and development of other enterprises , resulting in the company facing severe difficulties and challenges . Generated from the strategic management and development of the basic theory , Hung of the company 's basic overview , a comprehensive analysis of the external macro environment facing Hong Chemical Company , industry trends and key competitors affect the company the long-term development of important internal factors were analyzed . On this basis , PEST analysis , SWOT matrix analysis , hung of the company's development strategy , design, and develop appropriate means of implementation and control . Through study and formulate the development strategy of the Hong Chemical Company , intends to build efficient management practices and highlight the main industry , Decision Sciences , the overall competitive strength , strong anti-risk ability of enterprises .