Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Zigong Honghe Chemical Co., Ltd. Development Strategy

Author WeiXiaoWei
Tutor ZhouZongFang
School University of Electronic Science and Technology
Course Business Administration
Keywords Strategy PEST analysis SWOT analysis Strategic choice Implementation of the strategy
CLC F426.71
Type Master's thesis
Year 2010
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Zigong Honghe Chemical Co., Ltd. , referred to as the \With the basic chemical industry in China sustained, rapid development , China 's soda ash , caustic soda production capacity ranks first in the world . Hung of competitive advantage of the company in the past are no longer applicable , the model of success in the past , is also accelerating its speed to become antique , rapid growth and development of other enterprises , resulting in the company facing severe difficulties and challenges . Generated from the strategic management and development of the basic theory , Hung of the company 's basic overview , a comprehensive analysis of the external macro environment facing Hong Chemical Company , industry trends and key competitors affect the company the long-term development of important internal factors were analyzed . On this basis , PEST analysis , SWOT matrix analysis , hung of the company's development strategy , design, and develop appropriate means of implementation and control . Through study and formulate the development strategy of the Hong Chemical Company , intends to build efficient management practices and highlight the main industry , Decision Sciences , the overall competitive strength , strong anti-risk ability of enterprises .

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