Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Penggang Harbour Sports Goods Company Build up Body the Route Marketing Tactics

Author ZhangYanWei
Tutor ChenJingDong
School Xi'an University of Technology
Course Business Administration
Keywords Pang Kong Fitness Path products Marketing Strategy
CLC F426.8
Type Master's thesis
Year 2006
Downloads 248
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The sudden SARS , to make people aware of the importance of physical fitness . China 's successful Olympic bid , the outstanding performance of Chinese athletes in the Olympic Games in Athens , inspire people exercise passion . And along with the launching of the National Fitness Project , the fitness craze in China continue to rise . Fitness path products as people exercise tools are being used by more and more people . The fitness path product market space , fitness path products manufacturers bright future . However , the , Peng Kong sporting goods company , Xuzhou City fitness path product sales in the local market is not optimistic. In this paper, the fitness path of the , Peng Kong sporting goods company , Xuzhou City as an object of study and research . Overview Porter five forces of competition , consumer behavior theory , STP theory and marketing mix strategy theory based on the analysis of the status quo of product marketing and marketing environment . Start from the questionnaires , market segmentation research situation , choose the target market of the product , to determine the market positioning of the product . From product strategy , pricing strategy , channel strategy and promotional strategy four aspects of the system described Peng Kong sporting goods company , Xuzhou City Fitness Path marketing mix strategy . In order to ensure the smooth implementation of the marketing mix strategies , the paper proposes the implementation of the recommendations . This paper studies the content has a strong operational and practical , not only good practical value of the , Peng Kong sporting goods company , Xuzhou City fitness path products , marketing strategies and similar products to be learned .

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