Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research
|School||Zhejiang Normal University|
|Course||Humane and Sociological Science of Sports|
|Keywords||Small and Medium-sized Sports Events Marketing of Sports Events Marketing Countermeasures Study|
With the rapid development of national economy, people have more leisure time and the health concepts popular, it provides small and medium-sized sports events a large development space. Meanwhile the government of Chinese vigorously promoting social public sports and fitness activities, it creates a historic opportunity for the development of small and medium-sized sports market. It takes the sports brokerage firm in Jinhua city of Zhejiang hosting sports events as the research object in this paper. This paper uses the method of document, case analysis method and logic method. At first, define the concepts of small and medium-sized sports events form the way events participation, the degree of marketability, organization form of events, effect and project of events, analysis characteristic and composition of the small and medium-sized sports events. Then analysis cases of the new century sports brokerage firm in Jinhua and combined with the present situation of small and medium-sized sports events, we launches the research form the following four aspects:the marketing concept, the products, the product promotion, the market order of the small and medium-sized sports imbalance with the market sustainable development. Finally we propose effective measures. Through this research, this article attempts to reflect the basic situation of small medium-sized sport events’ development and construction, analyze the marketing of small medium-sized sport event and propose the solution countermeasure. It provides a reference for China’s sports event management agencies and related research staff.