Empirical Study on Price Level and Price Dispersion in B2C E-commerce Market
|School||Jiangsu University of Science and Technology|
|Course||Management Science and Engineering|
|Keywords||E-commerce Pure online retailers Multi-channel sellers Price level Price dispersion Empirical research|
Grasp of the characteristics of network information technology, network economy \According to this hypothesis, the e-commerce will effectively reduce the market price and the price deviation. In addition, more and more traditional line vendors recognize the importance of the network channels, began to get involved in the Internet sales, these businesses can be concurrently network with traditional shops called \on channels of businesses called \\Therefore, the articles take a combination of theoretical models and empirical research, price and price dispersion between these two categories of retailers to verify the above hypothesis, the specific content and conclusions are as follows: First, the use of game theory theory and information economics, the Hotelling model extended the use of its modeling analysis of price competition between dual-channel retailers and pure online retailers. Optimal pricing of the two types of retailers and comparative analysis of the equilibrium solution, the results showed that the preferences of consumers and businesses costs have a greater impact on product pricing and price dispersion between businesses. Second, price data collected 16, 7440, mobile phones and Books, from an empirical point of view of the two types of retailers in the e-commerce market, price competition between its results and comprehensive inspection of the results found by the \derived price level tends to be \the widespread and persistent. Again, the study found that time a very significant impact on prices Dotcoms and MCRs obvious \Finally, comparative analysis of price levels and price dispersion for high and low-value products, the results show that: the high-value products price cuts than low-value products; price dispersion of low-value goods to be higher than the high value commodity price dispersion .