Dissertation > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods

Study on the Ability of Anti-financial Crisis of Famous Enterprises

Author LuMin
Tutor GuPing
School Jiangsu University of Science and Technology
Course Management Science and Engineering
Keywords Famous brand Financial crisis Enterprise capabilities Combined Evaluation Principal Component Regression
CLC F272;F224
Type Master's thesis
Year 2011
Downloads 14
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Brand-name evaluation of the contribution and economic construction of China 's own brand , no doubt , but since the 2001 Chinese famous brand evaluation implementation , but constantly came the voices of doubt , \The outbreak of the financial crisis in 2008 to verify whether the brand-name enterprises to truly provide a research opportunity . In order to provide some reference to the country and the government should continue to implement the designer of evaluated for enterprises to improve the anti- financial crisis, the ability to make some suggestions , the paper focuses on the ability to expand the study of the anti- financial crisis of the brand-name enterprises . First , the system analyzes the way of the financial crisis affect the ability of the definition of anti - financial crisis , analyzing its inherent nature , and impact analysis from the aspects of corporate property, business management skills , technical innovation , management innovation capability enterprise anti - capacity internal factors of the financial crisis . Second, the rates of change of corporate profitability , operational capabilities , and ability to grow forward financial performance indicators to construct the evaluation index system of the enterprise 's ability to anti - financial crisis . Followed , respectively, by clustering , four single evaluation method and the evaluation method based on the combination of a single evaluation , to evaluate the ability of the 16 textile enterprises have brand-name anti- financial crisis , draw anti- financial Chinese famous enterprises in the textile industry is crisis better than the conclusion of the brand-name enterprises in Jiangsu Province , and evaluate the national brand is truly reflected from the side . Finally , the sample data of textile enterprises build resistance to the impact of the financial crisis capacity factor principal component regression model and enterprise suggestions . The model results show that the anti- financial crisis by enterprises export factors significantly affected by the business management skills and enterprise innovation ability and enterprise management capabilities dominant . Management capability influencing factors , from strong to weak , measurement analysis and improvement , leadership , strategy , customers and markets, human resources , process management .

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