Study on the Ability of Anti-financial Crisis of Famous Enterprises
|School||Jiangsu University of Science and Technology|
|Course||Management Science and Engineering|
|Keywords||Famous brand Financial crisis Enterprise capabilities Combined Evaluation Principal Component Regression|
Brand-name evaluation of the contribution and economic construction of China 's own brand , no doubt , but since the 2001 Chinese famous brand evaluation implementation , but constantly came the voices of doubt , \The outbreak of the financial crisis in 2008 to verify whether the brand-name enterprises to truly provide a research opportunity . In order to provide some reference to the country and the government should continue to implement the designer of evaluated for enterprises to improve the anti- financial crisis, the ability to make some suggestions , the paper focuses on the ability to expand the study of the anti- financial crisis of the brand-name enterprises . First , the system analyzes the way of the financial crisis affect the ability of the definition of anti - financial crisis , analyzing its inherent nature , and impact analysis from the aspects of corporate property, business management skills , technical innovation , management innovation capability enterprise anti - capacity internal factors of the financial crisis . Second, the rates of change of corporate profitability , operational capabilities , and ability to grow forward financial performance indicators to construct the evaluation index system of the enterprise 's ability to anti - financial crisis . Followed , respectively, by clustering , four single evaluation method and the evaluation method based on the combination of a single evaluation , to evaluate the ability of the 16 textile enterprises have brand-name anti- financial crisis , draw anti- financial Chinese famous enterprises in the textile industry is crisis better than the conclusion of the brand-name enterprises in Jiangsu Province , and evaluate the national brand is truly reflected from the side . Finally , the sample data of textile enterprises build resistance to the impact of the financial crisis capacity factor principal component regression model and enterprise suggestions . The model results show that the anti- financial crisis by enterprises export factors significantly affected by the business management skills and enterprise innovation ability and enterprise management capabilities dominant . Management capability influencing factors , from strong to weak , measurement analysis and improvement , leadership , strategy , customers and markets, human resources , process management .