Dissertation > Economic > Transportation and economic > Air transport and economic > China 's air transport

The Research of Recombination & Integration of China Eastern Air Catering Group

Author GongZhenYu
Tutor JiJianHua
School Shanghai Jiaotong University
Course Business Administration
Keywords China Eastern food plate Reorganization and integration Flight Catering Core competitiveness
CLC F562
Type Master's thesis
Year 2008
Downloads 26
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In the promotion of economic globalization and information technology , with the civil aviation system of the strategic reorganization of deepening and increasingly fierce competition in the air transport industry , the Civil Aviation of the original system and development model has become increasingly unable to meet the the enterprise competition under the market economy . Air catering industry as a sideline of the air transport industry there is a similar problem. With the deepening and close strategic cooperation of China Eastern Airlines Group and Singapore Airlines , China Eastern Airlines Group, a subsidiary of China Eastern food plate reorganization is imminent , must move away from the original antiquated ideas and concepts , through the integration of the existing plate quality resources , enhance China Eastern food plate core competitiveness, the path of large-scale , in order to CEA Holding the the overall secondary overflight provide protection . This paper is divided into seven chapters , the subsidiary of China Eastern Group 14 air catering enterprises is the actual situation and operating mode of in-depth research and practical demonstration , application of modern enterprise core competitiveness , strategic thinking , and drawing on the theory of corporate restructuring and integration research analyzed CEA plate of food in the actual status and reality , and on this basis , China Eastern Airlines Group, a subsidiary of China Eastern food plate reorganization gives the feasibility of restructuring proposal , namely through the establishment of the Eastern Air Catering investment Co., Ltd. to integrate the the the plate quality resources and information , to improve the comprehensive competitiveness of enterprises , integrated solutions proposed reorganization from five aspects , to provide some reference and reference for long-term development of China Eastern food plate .

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