The Research of Recombination & Integration of China Eastern Air Catering Group
|School||Shanghai Jiaotong University|
|Keywords||China Eastern food plate Reorganization and integration Flight Catering Core competitiveness|
In the promotion of economic globalization and information technology , with the civil aviation system of the strategic reorganization of deepening and increasingly fierce competition in the air transport industry , the Civil Aviation of the original system and development model has become increasingly unable to meet the the enterprise competition under the market economy . Air catering industry as a sideline of the air transport industry there is a similar problem. With the deepening and close strategic cooperation of China Eastern Airlines Group and Singapore Airlines , China Eastern Airlines Group, a subsidiary of China Eastern food plate reorganization is imminent , must move away from the original antiquated ideas and concepts , through the integration of the existing plate quality resources , enhance China Eastern food plate core competitiveness, the path of large-scale , in order to CEA Holding the the overall secondary overflight provide protection . This paper is divided into seven chapters , the subsidiary of China Eastern Group 14 air catering enterprises is the actual situation and operating mode of in-depth research and practical demonstration , application of modern enterprise core competitiveness , strategic thinking , and drawing on the theory of corporate restructuring and integration research analyzed CEA plate of food in the actual status and reality , and on this basis , China Eastern Airlines Group, a subsidiary of China Eastern food plate reorganization gives the feasibility of restructuring proposal , namely through the establishment of the Eastern Air Catering investment Co., Ltd. to integrate the the the plate quality resources and information , to improve the comprehensive competitiveness of enterprises , integrated solutions proposed reorganization from five aspects , to provide some reference and reference for long-term development of China Eastern food plate .