Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

Social Transformation in China the Concept of Advertising on the Impact of Consumption

Author ZhouYou
Tutor ZhangShuYan
School Northeast Normal University
Course Journalism
Keywords Transition Advertising Consume Consumer Attitudes Influence
CLC F713.8
Type Master's thesis
Year 2011
Downloads 145
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Chinese society in economic life, social life, political life and spiritual life of the transition. Transition is characterized by the concept of people’s thinking, dramatic changes. Consumer attitudes are also changed dramatically. In the transition, the impact of advertising on consumer attitudes major. Significance as a consumer, producer advertising in leading people to establish a new concept of consumption, consumption of a new shopping experience to try and play a very important role. However, the impact of advertising on consumer attitudes do not in-depth study. This paper based on the Advertising and Sociological Perspective on Advertising in Chinese society in transition, why have an impact on people’s consumption concept. Ways to produce what kind of influence, and the impact of the effectiveness of in-depth analysis. On the one hand to change the advertising people in the transition to reveal the role of consumer attitudes, On the other hand, by the way in changing the analysis of consumer attitudes. How to borrow from the advertising change people’s consumption concept and thus improve the dissemination of results provided by the reference. Interactive advertising and consumption for future play a more active role in the reference. At the same time through the concept of advertising spending in the process of changing the way people have criticized of the negative effect, To increase the responsibility of advertisers, Improve the social effects of advertising.

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