Brand of economic research of the regional agricultural development

This study is the issue of regional agricultural development. This paper argues that the core issues of regional agricultural development is the growth of farmers' income. In this paper, the so-called farmers' income growth, including vertical and horizontal two meanings. Portrait: the growth of farmers 'income compared with previous years; transverse: the growth of farmers' income can not be much lower than the income growth of the agents, leading enterprises and other intermediaries. That both efficiency and equity in income growth. But the traditional way, such as increased production, economies of scale, industrialized operation of agriculture, the introduction of new varieties, or can not be sustained increase in farmers 'income, or prone to the transfer of value, resulting in revenue growth of farmers' income growth lags behind the agents. To solve this problem, this paper introduces the concept of the brand, to play the role of the brand in the area of ??agricultural development, the development of regional brand agriculture. Product brand is established, due to the improvement of the image of not only improve the prices of agricultural products, and brand market pull virtually strengthen the role of farmers in the entire agricultural industry chain. Farmers in the industry chain is no longer passive, but also to curb the transfer of value. Summary of this paper, presented by the problem of farmers' income, brand economic model in the regional agricultural development, regional agricultural brand strategy in four parts. Revealed that the first part of the regional agricultural development in China, there is value transfer phenomenon: that agents of the income growth is much higher than the growth in the income of farmers, over time, would discourage the enthusiasm of the farmers, the widening wealth gap. The second part reviews the traditional ways to increase farmers' income, mainly include the introduction of increased production, economies of scale, industrialized operation of agriculture, new varieties, and the restriction of the analysis of the traditional ways. And proposed a new way of this article, namely the development of regional brand agriculture. The third part depicts the brand economy model of regional agricultural development. This part of the analysis of the brand in both cases economic model, the already industrialized operation of agriculture and non-industrialized operation of agriculture. Brand how to increase farmers' income, as well as the brand of the demand curve. Part IV describes the regional agricultural strategy of the brand. The section shows how to implement the strategy of the regional agricultural brand. First select the leading industry, clear property rights and is the leading industry, and thus the brand image to build: accurate market positioning, precise marketing strategy, are conducive to the enhancement of the brand image. The innovation of this paper is that: the introduction of the brand concept to analyze the development of regional agricultural issues, and how to implement the strategy of the regional agricultural brand.