Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > A variety of commercial enterprises > Supermarkets, chain stores,specialty stores

The Research into the Marketing Strategy of Korea E-MART

Author LiBingXi
Tutor TangZongMing
School Shanghai Jiaotong University
Course Business Administration
Keywords Korea Emart (E-MART) South Korea-based discount Retail industry Marketing Strategy
CLC F717.6
Type Master's thesis
Year 2007
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Emart (E-MART) is Korea 's leading retail companies , there is a high level of brand awareness in the Korean domestic market . In the Korean market , it is not only to overcome the international retail giant Wal-Mart and Carrefour , and is actively expanding Chinese market . Studies of successful marketing experience easy to buy (E-MART) , will be for our future operation and management play a good reference , I apply the theoretical analysis will also improve the ability to solve practical problems . The focus of this paper is focused on easy to buy (E-MART) marketing strategy , including the company 's market segmentation , target market , market positioning and brand development . Research analysis to proceed from the Korean retail operating environment , the review easy to buy in the course of development (E-MART) , through the analysis of their marketing methods and success factors as well as the marketing strategy of Wal-Mart , easy - to - buy (E-MART) identify its unique marketing strategy , then be summarized and summarized in order to achieve the purpose of the study this subject .

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