Studies on Strategies of Customer Relationship Marketing
|Keywords||Customer Relationship Marketing Communication Value Credit Tactics|
Great changes along with market structure and competition increasingly fierce , more and more companies recognize that alone is a good product , excellent quality can not guarantee that the competitive advantage of the enterprise , the customer is becoming more and more active in the market , has been the relationship between business survival and development of the most valuable resources . How to effectively carry out customer relationship marketing , to establish and maintain long-term close and mutually beneficial relationship with the customer , which is a major topic of corporate marketing activities . This paper first describes the evolution of customer relationship marketing background in the status quo of China 's enterprise applications , specific analysis of the causes and consequences of the development of customer relationship marketing , pointed out that Chinese enterprises still exist in the understanding and practice of certain deviation ; Secondly, this paper analyzes the customer more comprehensive theoretical basis of relationship marketing , respectively, to clarify the nature of the relationship and the relationship marketing theory , to lay the foundation for the proposed strategy ; Finally, through the analysis of the customer relationship , summed draw the five enterprises to develop customer relationship marketing strategy , strive system to provide guidance for enterprises to develop customer relationship marketing .