Beijing Furui Kang positive Institute of Medical Technology Development Strategy
|School||Dalian University of Technology|
|Keywords||R&D of drug the development strategy the SWOT analysis|
Strategy management is a series of strategic decisions and tactics which can decide the performance of the enterprises. Including environmental scanning(external and internal) , strategy formulation , strategy implementation and strategy implementation. The study of the strategy management often starts from the analysis of the internal environment , finding out strengths & weaknesses, then to inspect and evaluate the external environment to ascertain opportunities & threats, now , along with the enlargement of the size, increase of administrative levels, and the acute changes of the external environment, the enterprises more and more concern the formulation of the development strategyAiming at the current problems in Beijing Furuikongzheng drug research institution and starting from analyzing the internal environment of the company, the author equitably find out the strengths & weaknesses existing in the company ,and also impersonally speculated the opportunities & threats by the SWOT analysis, then put forward the development strategy and and design the of the plans of implement process of the company’s strategies, and the control methods of the company’s strategic implement. The analysis and the opinion of this paper, not only have practical and instructional function to the development of Beijing Furuikongzheng drug resaerch institution . but also provide theoretic, practical and helpful reference for development of the other domestic enterprises in the same industry in face of WTO, and therefore have general application value .