Anshan Iron and Steel Group Construction Corporation Enterprise Development Strategy
|School||Dalian University of Technology|
|Keywords||Angang General Construction Company of Angang Group Corporation development strategy metallurgical construction enterprise|
Angang General Construction Company, a wholly-owned subsidiary of Angang Group Corporation, is a Class A building construction enterprise in the country, which can contract to do the construction and installation projects in the metallurgical industry. In recent years, it has undertaken nearly all of the technical modification projects of Angang Group Corporation. Along with the deepening of enterprise reform, the fundamental change has taken place in the business environment of Angang General Construction Company. This is of great significance for the research of its development strategy.This article, based on the national and international enterprise strategy theories and with the aid of SWOT methodology and from the point of view of the industries at home and aboard and the local government, etc., makes the research on the external environment of the enterprise, especially the internal environment for the enterprise development and makes the analysis of the opportunity and risk, advantage or disadvantage which the enterprise is facing. Furthermore, this article makes the research on the enterprise competition as well as the development strategy and respective guarantee measures in expert investigation method.It is the opinion in the research that Angang General Construction Company is facing the grim situation in its development and the preparation time is not enough for the company to implement the opportunity of the continuous development if its strategy adjustment could not be done well soon. In the establishment of the enterprise development strategy, the position which Angang General Construction Company has in Angang Group Corporation should be considered fully. The company will realize its long-term development strategy by means of grasping the building construction market, establishing the modern enterprise system, reducing the costs and holding the continuous competition advantage.