Dissertation
Dissertation > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management

Development Tactic Investigation of Lanzhou Telecom’s PHS Operation

Author ZhangLiFan
Tutor WuYanXia
School Xi'an University of Technology
Course Business Administration
Keywords Lanzhou Telecom PHS Tactics Competitive
CLC F626
Type Master's thesis
Year 2003
Downloads 61
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PHS - PHS (Personal Handyphone System) business Lanzhou telecommunications company 's main business growth, the business has a certain competitive advantage , but at the same time they are facing many problems . How to give full play to their own advantages in the fierce competition in the mobile communications market , to maintain the stock of expanding incremental the the Lanzhou telecommunications PHS business development are facing an important issue . This article is in a lot of reading of the communications industry literature and on the basis of the Lanzhou Telecom depth research , take the empirical analysis of the qualitative and quantitative level to promote the use of consumer demand analysis , product life cycle , competitiveness related theory, Lanzhou telecommunications PHS business development in-depth study . From the the Lanzhou telecommunications wireless city , then business the market environment analysis starting Lanzhou telecom wireless city , then the business of the market environment carried out the study , and to further explore the Lanzhou telecommunications wireless city , then the business development of the status quo and prospects , as well as Lanzhou telecommunications enterprises comprehensive competitive force . As can be seen by analyzing research Lanzhou Telecom has certain competitive advantages . Achieved rapid development in the Lanzhou telecommunications PHS business , encounter a network connection rate is low , the phone varieties are rich enough , the slow pace of new business , brand reputation reduce the price advantage of weakened , to be consolidated sales channels , as well as an increase in cost of sales and sales The amount significantly reduce other issues. PHS business development , combined with the actual situation of the telecommunications enterprises in Lanzhou , the PHS business development in the business model , market segmentation , product management , pricing , channel integration , promotions and other aspects of the strategy recommended . Hope this can play a reference to China Telecom's PHS business development role .

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