Development Tactic Investigation of Lanzhou Telecom’s PHS Operation
|School||Xi'an University of Technology|
|Keywords||Lanzhou Telecom PHS Tactics Competitive|
PHS - PHS (Personal Handyphone System) business Lanzhou telecommunications company 's main business growth, the business has a certain competitive advantage , but at the same time they are facing many problems . How to give full play to their own advantages in the fierce competition in the mobile communications market , to maintain the stock of expanding incremental the the Lanzhou telecommunications PHS business development are facing an important issue . This article is in a lot of reading of the communications industry literature and on the basis of the Lanzhou Telecom depth research , take the empirical analysis of the qualitative and quantitative level to promote the use of consumer demand analysis , product life cycle , competitiveness related theory, Lanzhou telecommunications PHS business development in-depth study . From the the Lanzhou telecommunications wireless city , then business the market environment analysis starting Lanzhou telecom wireless city , then the business of the market environment carried out the study , and to further explore the Lanzhou telecommunications wireless city , then the business development of the status quo and prospects , as well as Lanzhou telecommunications enterprises comprehensive competitive force . As can be seen by analyzing research Lanzhou Telecom has certain competitive advantages . Achieved rapid development in the Lanzhou telecommunications PHS business , encounter a network connection rate is low , the phone varieties are rich enough , the slow pace of new business , brand reputation reduce the price advantage of weakened , to be consolidated sales channels , as well as an increase in cost of sales and sales The amount significantly reduce other issues. PHS business development , combined with the actual situation of the telecommunications enterprises in Lanzhou , the PHS business development in the business model , market segmentation , product management , pricing , channel integration , promotions and other aspects of the strategy recommended . Hope this can play a reference to China Telecom's PHS business development role .