Dissertation > Culture, science,education, sports > Sports > Sports theory > The relationship between sports and other disciplines

Harbin urban part of the fitness club business membership composition and the study of consumer behavior

Author FuXiaoGang
Tutor SongWenLi
School Harbin Institute of Physical Education
Course Physical Education and Training
Keywords Harbin city Fitness club business Member Consumer behavior
CLC G80-05
Type Master's thesis
Year 2010
Downloads 182
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In order to fully reflect the operating conditions of the current health club, and tap the current gym membership potential consumer market, the consumer behavior of members of Harbin urban part of the fitness club business system in-depth discussion, so as to promote the city of Harbin operating Sexual health club healthy and orderly development, improve the operating performance of the fitness club business. The theoretical study of consumer behavior plays an increasingly important role in China's economic studies. In this paper, Harbin urban part of the fitness club business, consumer behavior for the study, to study it. The academic value of this paper is that it presents the theoretical framework of the rapid economic development in Harbin Member characteristics of consumer behavior, to broaden research ideas, enrich the research content. Through literature, questionnaire, mathematical statistics, logical analysis, to investigate the characteristics of consumer behavior of the members of the Harbin urban part of the fitness club business, and the urban part of the fitness club business in Harbin members of consumer behavior factors Analysis results show that: enhance physical fitness, the pursuit of a healthy lifestyle membership fitness motivation of consumer behavior; entertainment, the pursuit of fashion and communicative Fitness consumption purposes. Club members fitness characteristics of consumer behavior related to education, age and other factors; Member of gender and age there are some differences in the choice of fitness programs. Member of consumer behavior factors of internal and external factors, internal factors including consumers physiological factors and psychological factors, external environmental factors into the natural environment and social environment factors. In the internal factors of influence consumer behavior, typically focus on study consumer psychology factors. Its main contents are: members of the general consumer mental activity, individual psychological characteristics, needs and motivations, purchase behavior and decision-making process. External influence in consumer behavior, respectively, from the natural environment, social environment, social class, reference groups, family, marketing and other aspects to analyze the impact of external factors on consumer behavior of members. Harbin urban part of a member of the fitness club business characteristics of consumer behavior in accordance with their needs and motivations can be divided into external behavioral characteristics and internal behavioral characteristics. Most of the consumer behavior of its members to choose consumption, more economic and rational attitude and realistic. Member of sports consumption level of novelty demanding sports products continues to introduce the members of the sports consumer interest in receiving the greatest degree of satisfaction. Member of sports consumption habits mainly includes three aspects: branded consumer, star consumption and commodity consumption. Branded consumer fashion, like the brand, interested in new products is an important feature of the Sports Consumption. Simultaneous analysis of some of the problems in the health club in the course of business and the corresponding strategy.

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