Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China

Guangdong Branch of Xinhua News Agency Photo Industrialization Development Mode Research

Author ZhouWenJie
Tutor ZhuGuiLong
School South China University of Technology
Course Senior management of Business Administration
Keywords Xinhua News Agency photo industrialization photo gallery operation model
CLC G219.2-F
Type Master's thesis
Year 2010
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Photo Industrialization is still a new phenomenon in the growth stage in the developing context of China for which the advent of the Internet Age provides an essential platform. First the image resources in the form of published books and so on via managing mode and operating mode innovation to achieve new industrialization mode—photo gallery. As the biggest new media in China, the rich photo resources, numerous producing and access channels, network construction with wide range of Xinhua News Agency make it in a dominant position in the same industry in China, establishing a good basis for getting resources, system operation and scale development of photo gallery. Therefore, in the face of the significant innovation of photo industry, Xinhua News Agency has the responsibility and ability to push the photo industrialization in China, in order to integrate the current disorderly and depressed photo industry market, redesign the photo operation, management and profit mode, striving for building the aircraft carrier of photo industry in China.Based on the current development status of photo industry in China, and combined with my many years experience in Guangdong branch of Xinhua News Agency, this essay tries to go deep into the current market both at home and abroad. We learn and recommend the new experience and approaches from foreign countries, to determine the development and profit mode suited their own, also explore a photo industry road with Chinese Characteristics, achieve the market-oriented and industrialize of photo industry in China. Firstly, summarize the characteristics of photo market development under the background of network times, and analyze the typical mode--photo gallery adapted to the context; Secondly, briefly describe the purpose, location and function of Guangdong branch of Xinhua News Agency photo centre, also introduce the current industry operation mode; Again, based on the above background and theoretical analysis, we redesign the operation mode of Guangdong branch of Xinhua News Agency and innovate the current mode from three levels of profit mode, management mode and operation mode, so as to achieve the goal of effectively integrating and using photo resources; Finally, based on the analysis of theory and practice, put forward strategies and advices of photo industry development suited to network context, expected to provide valuable reference for photo industrialization in China and the construction of Guangdong branch of Xinhua News Agency photo gallery.

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