Dissertation > Economic > Tourism economy > China 's tourism industry > Local tourism industry

The Strategy of Management on Meng Dong River Scenic Spot

Author JiangBinHua
Tutor YaoYanHong
School Hunan University
Course Business Administration
Keywords Meng Dong River Tour Scenic Area Developmental Corporation The strategy of sales Target market
CLC F592.7
Type Master's thesis
Year 2004
Downloads 587
Quotes 5
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Meng Dong River scenic spot is located in Yong-shuen County of the Tujia and Miao Nationalities Autonomous Prefecture, in the Western Hunan of China, Which is situated 80 km south-west of Zhang Jia Jie and covers 387 square Kilometers. Meng Dong River Scenic area is consisted of five parts: drift on Meng Dong River, Village Wang, BuEr Gate , Old Tribe City and Xiaoxi original-like forest. It is a famous attractive resort for its full of mountains and waters, rare treasure plants. You can enjoy the ancient building styles and the mountainous, wild sentiments. Now it is praised as a touring bright pearl of Hunan because of the traveling line( from Changsha to Zhangjiajie, to Mengdong River) called a golden line by people all over the world.After the discovery of Meng Dong River Drift in last 80’s, the project was well known for its abundant travel resources. But it still didn’t gain the fame and occupy the position of travel sales because of the lack of local governmental financial power and the minimum of government and enterprises, as well as the loose of management. So the author thinks that Meng Dong River should be obeyed the principle of governmental single consideration and scheme, combined travel with economy and trade, developed deeply and protect environment, and adopting applicable travel sales combinationstrategy.The anther carries on the market careful-division, makes a choice of target on it. The author thinks Meng Dong River Developmental Corporation can’t take the large-scale sales or every aspect sale at present according to its power and that of the opportunity.It must focus on Hunan and other provinces around to widen the special target markets in order to satisfy tourists who are full of adventure spirits and curiosity, especially to the young and middle-aged people. Of course, you can’t ignore the student customers. After selecting the target market, the author analyses the four elements of products, price, passage and sales. Then the author makes a series of sales combination strategy according to the traits of markets and travel products to offer the reference to the developmental corporation.

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