The Phenomenon of "Web Stars" and Its Impact on the Youth Ideological and Political Education
|Keywords||"Web stars" phenomenon Youth the Ideological and Political Education Negative effects|
With the rapid development of Internet, many "web stars" deep into successively the youth netizens in life. Caused by "web stars", the phenomenon of the youth vulgar internet culture has become a social hot issue. Paying attention to the "web stars" phenomenon and the negative effects which is the phenomenon to the Ideological and Political Education has important theoretical and practical significance.The background of global network, celebrity effect and the interests drives of the money temptation, the social status of cultural diversity and the distortion of mass aesthetics are the main producing reasons of the "web stars" phenomenon. But youth psychological traits of strongly seeking novelty, peeping ugly and belongingness are the most important reasons. The "Web stars" phenomenon, whose essence belongs to a kind of the youth vulgar internet culture, seriously hurts the physical and mental health to youth groups, and brings about many negative impacts to the education environment, the education objects, and the education effectiveness of the Ideological and Political Education. Therefore, we should concern and adopt effective measures to resist the spread of this phenomenon, and eliminate the adverse effects.