Research on Risk Prevention of Commercial Real Estate Invest Based on Alliance Mode
|School||Chinese Geology University (Beijing)|
|Keywords||Alliance Mode Commercial Real Estate Risk prevention Risk Matrix Method|
Commercial real estate is a basic commercial economic industrial chain upstream industry , the development of its city commercial structural adjustment , upgrading and regional economy plays a huge role in promoting and traction , and the health of the commercial real estate operations is to promote the process of China 's urbanization and accelerate commerce circulation important guarantee . Union commercial real estate development mode characterized more and more respected, Union - based commercial real estate development mode can effectively avoid the risks associated with its own risks . To identify their risk type , research the method of its assessment of the risk , looking for risk prevention countermeasures great significance to enhance the Alliance mode , the success rate of commercial real estate development . The Alliance mode of commercial real estate refers to the large - scale real estate development companies and large commercial enterprises jointly , through the establishment of a strategic alliance , the powerful combination of complementary resources , the development of risk -sharing \Union - based commercial real estate investment risk projects run the risk can be divided into three aspects of project financing risk and the risk of project exit . The project exit risk consist primarily of operating exit risk and exit of the two types of environmental risks , project financing risk can be divided into four types of financing policy risk , financing legal risks , financing operations , the risk of failure , the price of land is too high risk projects run the risk including the risk of urban planning , market research studies the risk of failure , the main store and the project overall risk of conflict of interest , partner selection risk , the risk of failure of small and medium investors five types . Risk matrix is a qualitative analysis and quantitative analysis combined risk assessment methods , the use of this method to identify the integration risk of critical risk factors , the two factors to take into account the risk of loss and risk probability , and thus concluded more objective. This article on how to use the risk matrix analytic hierarchy assess the patterns of the League of the overall risk of commercial real estate research and case Xuzhou Wal-Mart Business Center project , the risk assessment process . Finally, the specific risk prevention measures .