Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

The DL Group's Corporate Development Strategy

Author ZhangQiWei
Tutor HeZuo
School University of Electronic Science and Technology
Course Business Administration
Keywords The real estate business Development strategy Implementation of the strategy
CLC F293.3
Type Master's thesis
Year 2010
Downloads 26
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As the constantly tightening of national macroeconomic policies and real estate market, the degree of further , more and more real estate companies need to rely on its own strength to participate in market competition . The DL Group as a real estate enterprises started in the prefecture-level city , how to actively respond to changes in this market , how to gain a firm foothold in the fierce market competition and sustainable development has become a company decision-makers must ponder problems. In this paper, a combination of theoretical analysis and empirical research method , use GPEST analysis , five forces model and SWOT analysis , strategic management theory , from the company's current macro environment , industry environment as well as the company's own situation , and they faced opportunities, threats, and other aspects of the in-depth analysis , clearly established the company's future strategic development over a period of time the general idea and strategic objectives , and the targeted company specific functional strategies . Formulated a development strategy based on the general idea of the strategic development of the Group companies and various functions , combined with the company 's strategy for the implementation of measures . The authors hope that DL Group Company development strategy , the company introduced the new management of the strategic management ideas and management methods , and strive to a plan for the company to adapt to changes in the external environment , and the combination of the long-term development of enterprises ' own ability level road.

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