Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

The Expansion(Publicization) of the Media, the Crazy of the Mas

Author HeMingJia
Tutor NanChangSen
School Shaanxi Normal University
Course Journalism
Keywords The spread of popular music Audience Psychology Adolescent Media -oriented Popular culture
CLC G206
Type Master's thesis
Year 2007
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Communication is an important research object as a medium of information dissemination activities \The audience awareness long time, as a support system of mass communication theory. However, how can the spread of popular music grasp the characteristics of the audience (comfortable, autonomy, readme, belonging) leads the audience to correct health value of the spread currently devoted. As the recipient of the news and information dissemination activities, but also as an important participant of the entire communication activities, different perceptions of the audience directly affect the mode of Journalism and Communication and dissemination of results, and also affects the survival and development of the media. Therefore has a certain research value. The spread of popular music as a category of musical communication studies play an important role in the cultural life of modern humans has not attracted the attention it deserves. As the country engaged in musical communication studies scholar's academic background environment, taking into consideration the point of view of the different angle of departure from the traditional musicology, as a center to study the spread of pop music phenomenon mostly to study music ontology. Real communication studies from the public perspective, music and related matters as a human cultural information, and to constitute a type of music information and the creation, propagation behavior, ways and means to disseminate results and feedback of human musical cultural information systems and dissemination of laws governing the operation of the main object of study, not a lot. This thesis attempts to interpret the operating rules of the spread of popular music in the dissemination process. Music Communication to focus on and dissemination practices, to conduct a comprehensive study on the dissemination of music phenomenon in human history and culture from the theoretical level. This article will focus today's hit TV drama music and online music widely spread (\the phenomenon of the singing ability of the importance of the \the spread of law and cultural thinking. Popular musical communication \From the current academic status quo, Mass Communication and Music Communication research trends more in-depth, systematic, detailed oriented, more closely linked with the various forms of media. The endless stream of music spread hot phenomenon, such as the \Thesis writing my own thinking, a lot of data access work; were also media lateral and vertical linkages and compare; dig deeper, strive to thoroughly understand the theoretical part of the Mass Communication; actively communicate with instructors to ask other professors, to get help; establish contact and domestic experts and scholars in related disciplines, timely consult a of; (School of Journalism and Communication, 03 radio host and undergraduate classes, 05 TV Directing classes) interaction in teaching; among college students conducted a questionnaire survey of audience awareness and dissemination of popular music, issued 200 copies of questionnaires on 180 data analysis and processing. Main conclusions: Music Communication future development should be diversified, enrichment, with the rapid development of media will be more closely and be social phenomenon to make timely, efficient, a direct reflection of popular music spread more should reflect this. The audience participants dissemination activities, dissemination of results of feedback, audience for pop music spread option, to participate, to understand media communication, interactive feedback will directly reflect the changes in society. Only to coordinate the relationship between the two, we can grasp the cultural phenomenon with complex social change in the future, communication-oriented in order to make more accurate judgments.

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