Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

The Rhetoric Interpretation of the Spokesman Advertisement

Author LiChunXiao
Tutor TanXueChun
School Fujian Normal University
Course Linguistics and Applied Linguistics
Keywords the spokesman advertisement spokesman status transforms the spokesman words pattern rhetoric operation mechanism of the spokesman advertisement
CLC F713.8
Type Master's thesis
Year 2010
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As one of language phenomenons, the spokesman advertisement emerged rapidly in recent years, which contains rich rhetoric operation mechanism. It is a worth studying language phenomenon. Spokesman is an utilization rhetoric mark in the advertisement, which is an effective rhetoric method.This article attempts to study the rhetoric status transformation of the spokesman in the advertisement, using the rhetoric and the generalized rhetoric theory resources, in view of the massive spokesman advertisement’s examples, makes the rhetoric analysis in the rhetoric scope to the spokesman words pattern, inquiry the spokesman advertisement valid effect of the operating mechanism of rhetoric.

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