The Analysis of the Tourist Destination Image Perception
|School||Central South University of Forestry Science and Technology|
|Keywords||Tourism destination image Quantitative Analysis Factor Analysis|
To shape enable tourists to travel motivation tourist destination image, you must first determine the image of the tourist destination, as well as the image elements. Tourism destination image at home and abroad has made considerable progress, but the vast majority have stayed on the qualitative analysis and quantitative analysis is relatively scarce. Can understand the different types of tourists awareness of the tourism destination image, from numerous travel resources to identify the most representative of the resources with higher depth and accuracy, so that the tourism authorities tourism image quantitative analysis According to this, the department to adjust and improve the future of tourism development strategies. In this paper, the first thirty years of domestic and international research review on tourism image based on concepts related to the tourism image formation process and the tourist image perception has been analyzed. Secondly, according to the the tourism image formation process, the study of the relationship between the image of the three of tourists, information, media, tourism, land, tourists and tourism destination, as a two-way interaction and integration system to understand, calling attention to tourists tourist destination as a whole the image of the law of the cognitive and tourists travel behavior psychological laws. Based on tourist destination image elements of quantitative analysis to guide tourism development plan and spatial landscape organization and design, and construction of tourist destinations to become unique charm of tourists travel destination. Again asked the corresponding theoretical assumptions and conceptual design, respectively, of the demographic characteristics of tourists, motivation and information accessibility of measurement and classification compared to determine the differences, and further explore the tourist destination travel experience and perception of the image with tourists equivalence, pursuant to which the proposed assumption 1: the age of the tourists and the tourism destination image perception that there was no significant correlation; Hypothesis 2: The level of education of tourists was no significant correlation between perception of tourism destination image; Hypothesis 3: tourists higher perceived quality and more likely to re-visit this destination in the future; Hypothesis 4: the higher the perceived quality of the tourists, the more likely to strongly recommend this destination; Assumption 5: tourists gender and tourism destination image associated . Use of descriptive statistics, factor analysis, correlation analysis and other analytical methods prove the above assumptions one by one. Finally, according to the results of empirical research, from improving environmental factors, and to improve the economic factors, highlighting the social factors and enhance the media image of the four proposed establishment of the recommendations of the tourism image of the ancient city of Phoenix.