Study on the Development Strategy of LA (Group) Co., Ltd.
|Keywords||Coal Enterprises Development Strategy Resource Integration SWOT analysis|
Facing the situation of "lack of oil, less gas" of our country, status and role of Coal in the national economy is self-evident. After the century, Along with process of industrialization in our country is accelerating, development of Coal and other energy industry entering high growth stage also, Especially, in Shanxi Province, the high-speed development of the coal industry brings a rapid growth of the economy also, However, it also appeared some the bottleneck and restriction of mode of economic development, Especially, after the financial crisis, This kind of industrial which coal industry is the biggest in industry structure brings economic and environmental problems Facing the dilemma and restraint, coal enterprises of Shanxi province have to change their ways of development and operation mode, for seeking new profit.LA group is Provincial state-owned enterprises which is regulationed by Supervision and Administration Commission of State-owned Assets in shanxi privince, olso, LA group is one of the five largest coal enterprise groups in Shanxi Province, in the background of restructuring and across development in shanxi privince, LA group should be the first to put down, in this paper, based on the classical strategic management, industrial ecnomics and other famous theory, according to depth-research, quantitative and qualitative analysis method, with the SWOT analysis tool, analysising carefully and predictioning the current and future environment of nation and provincy, Auther combines with their own reality, proposes appropriate development atrategies and the focus of atrateg implementation. the specific content of paper into the following levels:The First, the anthor introduce the background and significance of researching, in other words, the paper stresses the importance and necessity of studing, after this, the anther answers method of researching.The second, the paper describes the theoretical basis of study, summarizes the related literature thesis, verifies the feasibility of thesis, this section provides a theoretical basis for the following infrastructure.The third, the section describes the whole process of business strategy development. the part is the core and focus of the paper.based on the analysis of external environment and internal environment, drawns the position, the guiding ideology, principles of specific strategies for enterprise, etc.and in order to make the real implementation of business, points out the strategic focus of enterprise development.