Dissertation > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management

D Marketing Strategy

Author MenLiChen
Tutor WangYuLian
School Heilongjiang University
Course Business Administration
Keywords Marketing strategy Communications Marketing
CLC F626
Type Master's thesis
Year 2011
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With the rapid development of Chinese economy, the Chinese telecommunication industry has also been rapid development, now formed a China Mobile, China Unicom, China Telecom as the main body of the new competition pattern. Along with the communication of enterprise strategy management of extensive development, market strategy becomes increasingly important and urgent. Strategic management of enterprises pay attention to the overall situation and the development trend and market research, focus on business marketing research. D company as the Heilongjiang province new communications operators, under the new situation, how to develop practical marketing strategy, improve the D company ’s comprehensive competitiveness, is a very worthy of study.Based on the analysis of the basic situation of D company, using the SWOT analysis, obtains the D company market advantage, inferior position, opportunity, threat, on this foundation, formulated D company market strategy development goal, principle and specific content. At the same time, how to guarantee the market strategy of marketing, puts forward four elements, marketing assessment analysis, network information supporting three requirements.

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