Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Economic theory and methods

Private Enterprise Culture Construction Research

Author ZhangZhiFu
Tutor YuChunHong
School Harbin Engineering University
Course Business Administration
Keywords Private enterprises Corporate Culture Build
CLC F270
Type Master's thesis
Year 2007
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National prosperity depend on the prosperity of the economy, the economy rely on the development of enterprises rely on culture. With private enterprises in the national economy increases, the proportion of the increased contribution to the national economy , we must pay more attention to private enterprises, and thus also must pay attention to the cultural construction of private enterprises . Private enterprises in China's economic development today plays an important role , but a lot of private enterprises in the increasingly competitive market economy environment , gradually revealing the problems that affect its long-term development , it is difficult to further enlarge and strengthen . Therefore , private enterprises need to improve the understanding of this new management model of corporate culture , strengthen the building of enterprise culture , improve the ability of the enterprise survival and development , and enhance market competitiveness . This article is based on the development of China's private enterprises , private enterprise culture construction of the main problems and constraints of private enterprise culture construction , construction of private enterprise culture connotation , analyzed from different angles and levels , which is focused to do good private enterprise culture construction , implementation of the proposed enterprises , private enterprises must be scientifically determine the contents of the building of enterprise culture , actively shaping and perfecting the spirit of enterprise culture of good corporate behavior , incentive management culture and brand culture , and strive to foster personalized family culture . Private enterprises to private enterprises through the establishment and strengthening the unique personality of the corporate culture, enhance the cohesion and competitiveness , to ensure lasting and healthy development .

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