Research on Operation Strategies of ChangQing Communication Co. Ltd.
|School||Xi'an University of Technology|
|Keywords||Strategic Management Business strategy Changqing Communications, Inc.|
With the deepening development trend of world economic integration, the oil and gas as a strategic resource has increasingly become the focus of world attention and competition. The development of the oil and gas industry, both to the enterprises in the industry to provide unlimited business opportunities, but also posed a serious challenge. As a communications company specializing in Changqing Petroleum dedicated network communication and information technology operations management, how to grasp the opportunity to respond to the challenge, and the urgent need to re-examine its strategic position and direction of development, and the formulation and implementation of scientific strategic plan to guide the sustained and healthy development of the Company. In this paper, based on the systematic study of the strategic management theory, macro and micro, a combination of qualitative and quantitative level to promote a comprehensive and systematic study of the external environment, internal resources conditions. Porter's five competitive forces model, the industry's key success factors and external factors (EFE) matrix, analysis and evaluation of of Changqing communication which macro conditions the state of the environment, and that the company is facing Changqing oil and gas fields for the protection of the great development of rare strategic opportunity for follow-up services; With the further decline of the national telecommunications charges, as well as the issuance of 3G licenses at the same time, the company will face intense competition more competitive factors and potential competitors, as well as increase market potential risks and competitors powerful threat. The use of internal factors (IFE) matrix, data analysis through the company's internal resources and core competencies, business structure, and that the company has the advantages of cost, brand, technical support, results of operations, after-sales service, and there is also a shortage of its own production capacity, obsolete equipment, there is research and development bottlenecks, enterprise management can not meet the requirements of modern enterprise management disadvantage. The overall evaluation concluded that the company compared with its competitors, the overall gain some advantages, especially in the oilfield market development and maintain conditions have obvious advantages. Comprehensive analysis of the external environment and internal environment factors, combined with the company's development goals, the corresponding optional strategic programs, and make a qualitative and quantitative evaluation of the program, and come to the most appropriate business strategy and implementation strategy. Finally, on how to implement the chosen strategy corresponding recommendations focus around the expansion of production capacity, accelerate the transformation of the mode of production management and increase the value of the business processes, the establishment of a comprehensive internal management innovation and performance incentives to ensure the implementation of the strategy of the company and the realization of the strategic objectives.