"Dongxin City Garden" Market Marketing Plan Research

The real estate industry is an important part of the market economy , real estate planning services for real estate projects , to develop a successful marketing plan for the operation of the project . The current level of domestic economic rapid development , people's income level straight line increase , along with the rapid development of the real estate industry , but there has been a lot of problem in the development process . New projects continue to flood the market , fierce competition in the market , competition means range , resulting in a real estate risk highlights the project serious homogeneity , the vacancy rate continues to increase . At the same time, the state began its macro-control . East New City Garden Project is located in the east of Xi'an Development Zone , the project covers an area of 45 mu , building area of about 90,000 square meters . Jiangong Road south of with Xi'an Jiaotong aortic South Second Ring connected , east of Park Road South , east of East Second Ring Road , less than 1 km. Xi'an Jiaotong University , Polytechnic University , and a number of institutions of higher learning , 83 , National Chiao Tung University High School and other key middle school next to four weeks . The north close to the eastern outskirts of the region's largest supermarkets - love supermarket . Convenient transportation , a dozen bus lines around the project . Hospitals and markets readily available, it can be said that the external auxiliary facilities or available . East New City Garden Project 's original marketing plan completed by the author in one hand , through the practice of operation has been recognized by the consumers and has been successful . The purpose of the writing of this paper is to summarize the original planning program , summed up , increase, rise to the theory , to provide a reference for the future of the company's real estate development projects .