Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

"Dongxin City Garden" Market Marketing Plan Research

Author NieZuo
Tutor FuYuJia
School Xi'an University of Technology
Course Business Administration
Keywords Marketing planning Real estate East New City Garden
CLC F293.3
Type Master's thesis
Year 2007
Downloads 354
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The real estate industry is an important part of the market economy , real estate planning services for real estate projects , to develop a successful marketing plan for the operation of the project . The current level of domestic economic rapid development , people's income level straight line increase , along with the rapid development of the real estate industry , but there has been a lot of problem in the development process . New projects continue to flood the market , fierce competition in the market , competition means range , resulting in a real estate risk highlights the project serious homogeneity , the vacancy rate continues to increase . At the same time, the state began its macro-control . East New City Garden Project is located in the east of Xi'an Development Zone , the project covers an area of 45 mu , building area of about 90,000 square meters . Jiangong Road south of with Xi'an Jiaotong aortic South Second Ring connected , east of Park Road South , east of East Second Ring Road , less than 1 km. Xi'an Jiaotong University , Polytechnic University , and a number of institutions of higher learning , 83 , National Chiao Tung University High School and other key middle school next to four weeks . The north close to the eastern outskirts of the region's largest supermarkets - love supermarket . Convenient transportation , a dozen bus lines around the project . Hospitals and markets readily available, it can be said that the external auxiliary facilities or available . East New City Garden Project 's original marketing plan completed by the author in one hand , through the practice of operation has been recognized by the consumers and has been successful . The purpose of the writing of this paper is to summarize the original planning program , summed up , increase, rise to the theory , to provide a reference for the future of the company's real estate development projects .

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