Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

The Liquid Milk Marketing Strategy of Three Northeastern Provinces of LD Company

Author LiZuo
Tutor ZhouQiang
School Harbin Engineering University
Course Business Administration
Keywords Marketing strategy Consumer strategy Product strategy Channel strategy
CLC F426.82
Type Master's thesis
Year 2007
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Medium-scale local dairy enterprises in the fierce competition in the dairy marlet, their survival and development are put to a severe test. LD compamy as the Northeast Dairy Milk brand of regional representatives, in the face of large national brands wanton expansion and the new regional brand impact, in the escalating pressure of market competition, its original mode of marketing and sales management system is under unprecedented attack, the timely adjustment of its marketing strategy to deal with the new changes in the market imperative.In this paper used to product research, research management, and other advanced marketing research means ,By LD Liquid Milk facing a series of internal and external environment of market analysis, LD thoroughly expounded the liquid milk market in the Northeast facing the core issues, Meanwhile comprehensive use of various marketing mix scientific theory such as 4P&4C, customized Northeast regional markets against the development of liquid milk characteristics, from the consumers, products and brands, various channels to articulate a scientific and reasonable and viable marketing strategy portfolio.By LD company’s overall marketing strategy formulation and re-adjustment a comprehensive solution to the enterprise market is facing many problems, effectively raising the company’s market competitiveness. for the enterprises in the Northeast to the rest of the market and lay a solid foundation.

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