The Research on the Validity of Cosmetic Advertisement in Magazines
|School||Liaoning Technical University|
|Keywords||Advertising Advertising Information Advertising effectiveness Analytic Hierarchy Process Fuzzy comprehensive judgment method|
In today 's society , the level of development of the advertising has become one important indicator to measure a country's level of economic development . In the 1990s , China's advertising industry entered a stage of rapid development , and plays an increasingly important role in the the increasingly developed market economy . But the overall level of China's advertising industry is not high , especially the level of the creation of advertising messages . Good creative advertising information derived from the study of the status quo . The existing method has some limitations , so the problems to be solved , the establishment of effective advertising research model . This paper on the status quo , the establishment of the evaluation system of the information content of the ads Sense and Sensibility , and learn Fishkin behavioral intention model , combined with the analytic hierarchy process , fuzzy comprehensive evaluation method evaluation of the effectiveness of Ad Sense and Sensibility information model , and then use these theories cosmetics magazine advertising information on performance and effect analysis , and put forward countermeasures to improve the effectiveness of advertising messages cosmetics magazine , on the development of China 's advertising .