Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

The Research on the Validity of Cosmetic Advertisement in Magazines

Author LiuYan
Tutor YeBaiQing
School Liaoning Technical University
Course Business management
Keywords Advertising Advertising Information Advertising effectiveness Analytic Hierarchy Process Fuzzy comprehensive judgment method
CLC F713.8
Type Master's thesis
Year 2006
Downloads 294
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In today 's society , the level of development of the advertising has become one important indicator to measure a country's level of economic development . In the 1990s , China's advertising industry entered a stage of rapid development , and plays an increasingly important role in the the increasingly developed market economy . But the overall level of China's advertising industry is not high , especially the level of the creation of advertising messages . Good creative advertising information derived from the study of the status quo . The existing method has some limitations , so the problems to be solved , the establishment of effective advertising research model . This paper on the status quo , the establishment of the evaluation system of the information content of the ads Sense and Sensibility , and learn Fishkin behavioral intention model , combined with the analytic hierarchy process , fuzzy comprehensive evaluation method evaluation of the effectiveness of Ad Sense and Sensibility information model , and then use these theories cosmetics magazine advertising information on performance and effect analysis , and put forward countermeasures to improve the effectiveness of advertising messages cosmetics magazine , on the development of China 's advertising .

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