Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Marketing Strategy Research for Toyota Vios

Author WangDong
Tutor NanZhiQing
School Shandong University
Course Business Administration
Keywords Toyota Vios Brand Marketing Differentiated marketing
CLC F426.471
Type Master's thesis
Year 2007
Downloads 480
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The 21st century, the domestic and international political and economic situation objectively established that China will be a great potential economic trade market, has great potential for the development of China's auto industry, which will undoubtedly have a strong attraction to so many domestic and foreign automobile manufacturers and dealers, are aimed at the huge development of future markets. Currently, the world production and sales volume of the top few auto giant have a foothold in the Chinese market, Toyota Motor Corporation in Japan due to a conservative estimate of China's economic development, has missed opportunities, Toyota's joint venture in China, and agents, and how marketing research in the fierce market competition for the continuous development of the product and the company as a whole, is the crucial issue facing the \The purpose of this paper is an endless stream of new models on the market, the use of marketing theory, analysis of the domestic automobile market environment, according to the specific circumstances of the Vios cars PEST analysis, SWOT analysis and proposed marketing strategy marketing Vios car able to provide the basis and support, to make the Vios cars in a situation where many of the new models to obtain sufficient competitive advantage. This paper describes the marketing classic 4P 4C theory, as well as the latest 4R theory, and the relationship among. This paper on population, environment, economic environment, policy and legal environment, technical environment, natural environment, social and cultural environment, seriously China's auto market, the macro environment analysis, a detailed description of the domestic auto demand conditions. The competitive position of the Company in view of China's auto market as well as international auto giants in the Chinese market, for the the Vios car market environment, the competitive landscape, as well as the internal situation, \depth analysis of the the Vios car's existing market and the potential market analysis summarized. Further research of automobile prices, distribution, and services strategy, marketing strategy Vios car program. Spirit of consolidating the principles of play to existing strengths, and actively explore new markets, the promotion of \This article through the Vios in depth analysis of the success stories in the Chinese Marketing combat a deeper understanding of the theory and analysis methods. Vios has been listed in 2002, 2007, sales have been promising, showing Toyota sedan the huge success of the marketing strategy in the market, not only to gain a firm foothold in the Chinese car market, but also for the future of his company's long-term The development has laid a very good foundation.

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