On CRM in Educational Administration of Postgraduate Students
|School||Dalian University of Technology|
|Keywords||Post-graduated students Management CRM Management Method Management Model|
How to attract excellent students is a problem to college. Although college is a non-profit organization, it is similar to the enterprise in some extend. For example, one aim of a college is attracting excellent students, while the enterprise’ aim is to gain valuable customers, so the theory of CRM can fit college. College should manage the students efficiently so as to gain more students than its competitors, and when college serves the students, it response from the students too.This article innovates to propose CRM idea in graduate student management, through utilizes CRM the knowledge and the analysis current graduate student education administration work reality, elaborated the universities graduate student manages introduces the CRM idea the necessity and the feasibility, and has constructed the S-CRM management model. Through introduces the CRM idea and establishes the S-CRM management model, proposed graduate student education administration work should pay great attention to graduate student’s individuality in the new situation, breaks education pattern which formerly "the assembly line" resembled, in view of the different graduate student’s different situation, formulated the different raise pattern, was advantageous to graduate student’s individuality ability and specially the concurrently quality raise, made for the exploration universities graduate student education administration work has been positive and the beneficial exploration.This article center of gravity lies in the discussion universities graduate student to manage introduces the CRM idea the necessity and the feasibility, as well as graduate student S-CRM management model application value which establishes through this idea. Through to this center of gravity thorough discussion, the goal is for break in the original graduate student education administration system obsolete, the backward part, the introduction adapts the new situation graduate student education administration work beneficial supplement, finally founds scientifically, comprehensive, the reasonable graduate student education administration pattern.