Competition Strategies and Service Marketing Strategies of Monomer Drugstores
|Keywords||Competitive strategy Service marketing Private-owned drugstore NGOs|
Although the development of Private Owned Single pharmacy in our country have a longer period of time, but the studies of single pharmacy business is less. Meanwhile, due to the gradually deepen of the reform of medical sanitation, kinds of drugstore State Owned Enterprises, Private Owned Enterprises and Joint Venture, coming to a fierce competition. It is not only competition on the resources, priority, but the competition on the strategy and profit model in reality. At the present time, What the Private Owned confronted is not only the chances, but also the challenges from the external environment and internal disadvantages,so development of the private owned drugstore is worth consideration.The author researched The Fukang drugstore of Zhangjiagang, as she works for, which is a private single drugstore ,to help and advice for private owned single pharmacy development in the future.Firstly, the study introduces the conception of single pharmacy and its operating characteristic. Under the analysis of the pharmaceutical industry, the study analysis the operating status of single pharmacy, based on the Fukang drugstore of Zhangjiagang. Under the guidance of competitive strategy and services marketing theory, combined with SWOT analysis and marketing services 7PS, the author exhaustively elaborated the competitive strategy and service marketing strategy of the Fukang drugstore of Zhangjiagang. The essay suggested the existence path is depended on differential strategy and the expansion path is up to service marketing.