Research on Implementing the Green Strategy of YL Company
|Keywords||Apparel industry Green trade barriers Green Strategy|
In the development process of the liberalization of world trade , traditional trade barriers are gradually weakening , with China's accession to the WTO as well as the post-quota era , the international textile and garment market competition is becoming increasingly fierce , green trade barriers are quickly becoming a new kind of non- tariff trade barriers. The YL Company is a privately owned textile and garment manufacturers , is the production of one of the largest domestic strength . In a changing economic environment , the environment for the survival of the textile and garment enterprises has undergone profound changes, the original domestic competition pattern and competition rules have been broken , the competition and cooperation between the many businesses in the global environment . Some developed countries, especially the United States , frequently on China 's textile and apparel handicapping , maintain fierce competition eliminated can the steady development into enterprises are facing an urgent and important issue . This thesis, theoretical guidance, contact today 's market environment , through the macro environment analysis , industry analysis and other methods to analyze the reasons for the formation of a green trade barriers and the current situation of the textile and apparel industry , combined with the company 's internal and external environment , summed up the company 's internal strengths and weaknesses, opportunities and threats in the external environment facing , and on this basis , the proposed green strategy to circumvent the green barriers , textile and apparel exports . Faces increasing number of green trade barriers in China 's textile and apparel exports , companies should establish the a harmonious scientific concept of development , and innovation to strengthen internal management , the growth mode of the expansion of the number of conversions and price competition , the Green Operation to reasonably avoid Coping with Green Trade barriers to enter the international market , through the building of enterprise culture , increase brand awareness , and implement the company's strategy , so that the company has established a long-term competitive advantage .