Dissertation
Dissertation > Economic > Trade and Economic > States foreign trade > China's foreign trade > Principle of policy and its elaborate > Trade protection

Research on Implementing the Green Strategy of YL Company

Author WangDongXing
Tutor WangZuo
School Northwestern University
Course Business Administration
Keywords Apparel industry Green trade barriers Green Strategy
CLC F752.02
Type Master's thesis
Year 2008
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In the development process of the liberalization of world trade , traditional trade barriers are gradually weakening , with China's accession to the WTO as well as the post-quota era , the international textile and garment market competition is becoming increasingly fierce , green trade barriers are quickly becoming a new kind of non- tariff trade barriers. The YL Company is a privately owned textile and garment manufacturers , is the production of one of the largest domestic strength . In a changing economic environment , the environment for the survival of the textile and garment enterprises has undergone profound changes, the original domestic competition pattern and competition rules have been broken , the competition and cooperation between the many businesses in the global environment . Some developed countries, especially the United States , frequently on China 's textile and apparel handicapping , maintain fierce competition eliminated can the steady development into enterprises are facing an urgent and important issue . This thesis, theoretical guidance, contact today 's market environment , through the macro environment analysis , industry analysis and other methods to analyze the reasons for the formation of a green trade barriers and the current situation of the textile and apparel industry , combined with the company 's internal and external environment , summed up the company 's internal strengths and weaknesses, opportunities and threats in the external environment facing , and on this basis , the proposed green strategy to circumvent the green barriers , textile and apparel exports . Faces increasing number of green trade barriers in China 's textile and apparel exports , companies should establish the a harmonious scientific concept of development , and innovation to strengthen internal management , the growth mode of the expansion of the number of conversions and price competition , the Green Operation to reasonably avoid Coping with Green Trade barriers to enter the international market , through the building of enterprise culture , increase brand awareness , and implement the company's strategy , so that the company has established a long-term competitive advantage .

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