Study on Development Strategy of Dyk
|Keywords||strategic management SWOT analysis development strategy automobile industry|
With the continuous development of economic globalization, automobile market of China is becoming more and more maturer, automobile industry market competition is becoming more and more fierce. An enterprise wants to achieve sustained rapid development, it must have a correct development strategy for guidance. The article uses PEST, SWOT analysis methods and the model to analysed the internal and external environment of DYK company, then puts forward the development strategy of the DYK company, and analysed its strategic implement support system and the effect of it . The main contents includes:Macro environment analysis of DYK. Points out the opportunities and challenges mainly through PEST models method.Industry analysts. This paper points out the major problems of DYK according to the development in the automotive industry nowadays.Using the SWOT analysis method to analyze DYK company, and puts forward overall strategic development planning and the support system of it in five yeas.Aiming at the steps of development strategy in DYK, summarizes the implement method and its implementation effect in this paper.