Dissertation > Art > Movies, TV Arts > Film,television, art theory > Television and movies, reviews, appreciate

Research on the Communication Effects of Historical Series in the Network Era

Author LiWanCong
Tutor ZhangYouChen
School Shandong University
Course Specialized History
Keywords Network Chronicle Dissemination of results
CLC J905
Type Master's thesis
Year 2011
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The emergence and popularity of the network , dramatically changed the way people live , also largely changed the mode of transmission of mass culture . Movies and television transmission occupies an important position in our popular culture dissemination , historical drama is an important part of the film and television drama . Therefore, the study of the spread of network conditions, historical drama for the research network TV drama dissemination network spread even popular culture has a very important significance . However, our study under the conditions of the network TV drama spread is still in the infancy stage , the study of the historical drama dissemination of results is also blank . Author trying to fill the gaps in research in this field by analyzing the specific case of the historical drama \TV series \the reason for the failure , in turn , reveal the new features of the network era propagation scenarios : rich in resources , compatibility and feedback channel width ; and network propagation conditions audience new features: personalized demands strengthened critical spirit to strengthen and extend the impact of opinion leaders . According to case studies and theoretical analysis of the historical drama dissemination strategy to adapt to new communication scenarios in the Internet age : update the dissemination of ideas , strengthen the spread of the \audience demands, leads the audience to public opinion , raise the creative standards of the historical drama , to keep up with the rising of network audience tastes . This paper is divided into four chapters : The first chapter is the introduction, briefly introduces the research background , academic achievements related to the theoretical basis and significance of this study ; Chapter Two case studies, first introduced the \overview of network Controversy , the typical description of the case , and preliminary analysis of the reasons for the controversy generated by this network ; Chapter , further analysis of the case reveals the new changes in the network era historical drama spread context , as well as historical drama audience new features ; Chapter conclusions and strategies in order to provide a reference to reality , the purpose of this study .

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