Research on the Communication Effects of Historical Series in the Network Era
|Keywords||Network Chronicle Dissemination of results|
The emergence and popularity of the network , dramatically changed the way people live , also largely changed the mode of transmission of mass culture . Movies and television transmission occupies an important position in our popular culture dissemination , historical drama is an important part of the film and television drama . Therefore, the study of the spread of network conditions, historical drama for the research network TV drama dissemination network spread even popular culture has a very important significance . However, our study under the conditions of the network TV drama spread is still in the infancy stage , the study of the historical drama dissemination of results is also blank . Author trying to fill the gaps in research in this field by analyzing the specific case of the historical drama \TV series \the reason for the failure , in turn , reveal the new features of the network era propagation scenarios : rich in resources , compatibility and feedback channel width ; and network propagation conditions audience new features: personalized demands strengthened critical spirit to strengthen and extend the impact of opinion leaders . According to case studies and theoretical analysis of the historical drama dissemination strategy to adapt to new communication scenarios in the Internet age : update the dissemination of ideas , strengthen the spread of the \audience demands, leads the audience to public opinion , raise the creative standards of the historical drama , to keep up with the rising of network audience tastes . This paper is divided into four chapters : The first chapter is the introduction, briefly introduces the research background , academic achievements related to the theoretical basis and significance of this study ; Chapter Two case studies, first introduced the \overview of network Controversy , the typical description of the case , and preliminary analysis of the reasons for the controversy generated by this network ; Chapter , further analysis of the case reveals the new changes in the network era historical drama spread context , as well as historical drama audience new features ; Chapter conclusions and strategies in order to provide a reference to reality , the purpose of this study .