On the Enlightenment of FengXiaogang New Year’s Movies on China’s Film and TV Industry
|School||Harbin Normal University|
|Course||Radio and television Art|
|Keywords||Surreal Television brands Brand value Market-oriented Industrialization|
Throughout the existing pattern of Chinese film, obvious Feng Xiaogang's Surreal momentum and impact. Chinese society after 20 years of reform and opening up and economic structure adjustment and economic reform affected the culture of fashion and people's aesthetic taste, the reform and opening up people's emotions gate which opened, Feng Xiaogang's movie adaptation in this case the development of the times the need to cater to the aesthetic tastes of the general public audience, have sprung up everywhere, their movie host and has been their business philosophy to establish a typical example for reference to the domestic film, creating successful public movie can not be copied records . He put into the \a miracle, from setting off a Mainland shooting Surreal boom, but also open up new space for development for the Chinese film market and industrialization road. Film and television programs both a commodity, but also artistic. Film and television programs to play both the value of the goods, but also have artistic value. Sense, the Chinese film has been inseparable from the Lunar New Year film, Fung Surreal \market rules and laws of art, while successfully capture the market also has a very high artistic level. The success means Surreal director of creative activities fit certain laws of the market for this understanding of the law, in fact, than the Fung Surreal understand more meaningful. Feng's film as a cultural brand in the current fierce competition film market, they carry cultural value has become increasingly recognized by the Chinese film industry. Fung movie audience aesthetic taste grasp and insight on commercial films but also for the development of Chinese film brought a revelation. This will be Feng Xiaogang Surreal as the starting point, focus on refining the basis of analysis of its comedy features and cultural features of China's film and television industry market and industrial development of the brand value and brand awareness itself the positive significance. Exposition of the papers to be able to academia more systematic study of the Surreal some reference value, but also hope that the research of this subject can bring some feasibility of China Surreal as well as the industrial development of the domestic film and television programs and constructive suggestions to promote healthy development and prosperity of the domestic film and television industry to grow.