Dissertation
Dissertation > Economic > Tourism economy > China 's tourism industry

On Tourist’s Perception of the Real-life Scenery Stage

Author WangJiaJia
Tutor LinLongFei
School Xiangtan University
Course Tourism Management
Keywords Impression Liu Sanjie Impression Lijiang real-life scenery stage Perception
CLC F592
Type Master's thesis
Year 2011
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With the successful launch of“Impression Liu Sanjie”, real-life scenery stage will be sweeping the major scenic spots, Many scenic spots have developed real-life scenery stage. However,the development of many scenic spots is lack of content mining and rough cloning because of profit,Many stage can be said that a cloning of“Impression Liu Sanjie”,The result is that many spots facing the problem of poor management,as the support of the stage,the effect of tourist is important.In this case,How perceive of the stage by tourist?What factors affect the tourist’s perception?For different real-life stage,what kind of different between the tourist’s perception? The current research of real-life scenery stage is lack of tourist’s perception and the factors of it.So the tourist’s perception of real-life scenery stage is much more important.There are different experiences such as prior expectations、perceived performance and satisfaction In the process of enjoying the real-life scenery stage,every part and factor of the stage is the important factors that affects the tourist’perception.This study will take“Impression Liu sanjie”and“Impression Lijiang”as a case,and departs the real-life scenery stage into several basic elements.Taking investigating,interviewing,observing etc. as research method.And taking questionnaire as means to investigate how the tourists perceive on the stage.Adopted several statistic method to deal with the data, and using reliability analysis、correlation analysis and factor analysis by spss statistical software to find the specific situations of tourist’s perception.Through the study,we can conlude as below:(1)Notable relationship exists between the expectations and perception of tourist;(2)Distinct difference exists in tourist’s perception of different real-life scenery stage;(3)The importance of different factors of the stage is different.(4)The perception of tourists can be affected by the tourist’s own characteristics.Based on the research,the paper advances that we should dig culture connotations protect the authenticity of national culture、and allocate the elements rationally based on the the importance、according to local conditions and constant innovation、and take measures to increase the marketing.The paper also points out the inadequate research, forward on this basis,first we should focus on its specific circum stanse of the various elements of the intemal analysis,and enhance the lateral and longitudinal studies of real-life scenery stage,finally we should applicate multi-disciplinary research methods in future.

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